What Is AI (Artificial Intelligence) in Marketing? |Complete guide 2026

Artificial intelligence (AI) for marketing purposes encompasses the utilization of artificial intelligencestrategies and instruments to enhance the effectiveness of advertising campaigns and tactics. To try

Artificial intelligence (AI) for marketing purposes encompasses the utilization of artificial intelligence
strategies and instruments to enhance the effectiveness of advertising campaigns and tactics. To try to
automate and optimize promotional activities, obtain a greater understanding of customers, and
enhance the entire marketing performance, this calls for using machine learning algorithms, the
processing of natural language, statistical analysis of data, as well as additional AI tools.

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