Marketing
To generate growth, marketing weaves together engaging stories with data-driven tactics to act as a strategic channel between companies and their target consumers. At Marketing Brian, we specialize in creating custom strategies that speak to your target audience, provide measurable results, and build long-lasting brand partnerships. Allow us to lead your business to success with creative campaigns and impactful messages.
01
Marketing Strategies
Transform your brand’s journey with strategic marketing knowledge, seamlessly combining innovation and data-driven insights for unrivalled growth.
A marketing strategy is a synopsis of how a company or group will explain its value offer to potential clients. A marketing strategy often includes information on the company’s objectives, target market, buyer personas, rivals, and customer value. It offers a long-term perspective for all marketing initiatives, frequently spanning many years.
Having a marketing strategy can greatly improve your business’s success. In 2022, a survey by CoSchedule of 3,599 marketers and bloggers revealed that those who documented their marketing strategies were 331% more likely to achieve success than those who didn’t. Additionally, the most organized marketers were 674% more likely to succeed. Investing time in creating a marketing strategy can significantly boost your company’s brand and profitability. Watch this video to learn how to develop an effective marketing strategy.
- Define your business and marketing goals. Clarify what you aim to achieve, such as growing your customer base or increasing brand awareness.
- Conduct market research to understand the competitive landscape, market size, and potential growth opportunities.
- Create a detailed customer profile to better understand your target audience’s demographics, preferences, and behaviours.
- Synthesize your goals, research findings, and customer profiles to develop a cohesive marketing strategy.
- Consider implementing a social media strategy to engage with your audience effectively.
By following these steps, you can create a comprehensive marketing strategy to drive success for your business.
Tools used in Marketing Strategies
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02
Advertising
Create captivating stories that engage viewers and build brand loyalty through strategic advertising.
Advertising is defined as a sector of the economy that uses public relations to draw attention to a certain issue, usually a good or service.
Advertising is defined as a communication tool used to market a brand, product, or service to an audience to generate attention, interaction, and sales. Advertisements, which are usually abbreviated as “ads” or “adverts,” are a vital component of the app store and can take many different forms, from interactive videos to copy.
Advertisements are crucial because they provide a reliable way to reach your audience. By creating an engaging ad and investing enough money to ensure it reaches your target users, advertisements can have an immediate and noticeable impact on your business. This impact can be seen in various ways, such as improved sales, increased website traffic, or enhanced brand recognition.
For example, a well-designed advertisement can attract potential customers, encouraging them to learn more about your products or services. This can lead to higher conversion rates and more revenue. Additionally, advertisements can help establish and strengthen your brand’s presence in the market, making it more recognizable and memorable to consumers.
An effective advertising strategy often includes specific goals and key performance indicators (KPIs) to measure its success. These KPIs might track metrics such as the number of impressions, clicks, conversions, or overall return on investment (ROI). By analyzing these metrics, businesses can assess the effectiveness of their advertising campaigns and make necessary adjustments to improve future efforts
In the advertising world, selecting the appropriate format may make all the difference. Let’s examine some of the most popular ad styles used in mobile marketing and the situations in which they work very well.
1. Banner Ads
Banner advertisements are designed to show an image and then wait for consumers to see, click, and convert; therefore, strong call to action (CTA) language and high-quality images are crucial elements.
2. Interstitial Ads
The experience of full-screen interstitial advertising is provided. By using them, consumers can prevent “banner blindness,” which occurs when people get so accustomed to seeing banner advertising that they stop noticing them. Expandable interstitial advertising, sometimes referred to as expandable ads begins as standard banner ads and eventually takes over the entire screen.
3. Native Ads
“Native Advertising” refers to advertisements that blend in with their surroundings. For instance, native advertising on that specific platform is what you see when a YouTube video has a “sponsored” tag.
4. Videos Ads
Video ads are just that—commercials in the form of videos. Video advertisements are a common kind of advertising due to their inherent ability to be very entertaining and provide high click-through rates.
5. Playable Ads
Playable advertising allows consumers to experience interactive games to trial products before buying. This provides a brief preview of an app, highlighting features that ought to entice consumers to download it. Playable advertisements can be used to lower software costs as customers can choose their level of interest before downloading it.
Tools used in Advertising
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03
Audience report and monitoring
Get real-time insight into audience sentiment and behaviour with our end-to-end audience reporting and monitoring solutions.
Keeping a careful check on who is interacting with your material on social media, your website, or any other platform is known as audience monitoring. Seeing who is in your audience, what interests them, and how they are interacting with your brand is like getting a backstage ticket. By better understanding your audience through this monitoring, you can adjust your content and marketing tactics to suit their tastes.
A report, on the other hand, informs you what happened and is similar to a summary or narrative. When it comes to audience monitoring, a report compiles all the information and understanding you’ve gained by keeping an eye on your audience and presenting it in an organized manner. It helps interpret the data and spot patterns, trends, and other areas of improvement.
It is impossible to overestimate the importance of knowing how important it is to track website visits and assess audience behaviour in the digital era when having an online presence is crucial. Why it matters is as follows:
Improved User Experience: You may learn more about how people interact with your website by using visitor tracking technologies. With this information, you can ensure a smooth and interesting user experience by optimizing the content and appearance of your website.
Material Optimization: The activities of your website’s audience give you important information about the kinds of material that appeal to your visitors. You may use this information to plan out your content and produce and market the most engaging and pertinent material for your target audience.
Conversion Rate Improvement: You may find friction points and bottlenecks in your conversion funnel by keeping an eye on user behaviour. With this understanding, you may make the required changes to raise conversion rates and advance your company’s objectives.
Tailored Marketing Strategies: You may create marketing campaigns that are specifically targeted by developing audience segments depending on their activities. Your marketing campaigns will be more successful if you use the website’s audience action tools to deliver tailored content and offers.
Data-Driven Decision-Making: You may create data-driven judgments by analyzing the behaviour of your website’s visitors. This information is crucial for improving your website, honing your tactics, and accomplishing your digital marketing goals.
1. Google Analytics
Google Analytics is a powerful web analytics tool that provides a multitude of information on the functionality of your website. It becomes a useful ally in your quest to learn how users of social media engage with your website.
2. Tools for Social Media Insight
Tools for social media monitoring and insight, like as Facebook Insights and Twitter Analytics, are invaluable for tracking how your social media efforts are affecting the functionality of your website.
3. Tools for Heatmaps
With the help of heatmap tools, you can examine user interactions on your website visually and see how your audience interacts with your digital content.
4. Software for CRM
HubSpot and Salesforce are two examples of CRM software that is essential for monitoring and controlling interactions with website visitors. They provide you with the tools to delve deep into audience actions and preferences.
5. System for Tag Management
The complex process of installing and maintaining tracking tags on your website is made simpler by tag management systems, such as Google Tag Manager, which guarantees the smooth gathering of information on audience activities.
6. Plugins for Social Sharing
Social sharing plugins, like AddThis and ShareThis, provide visitors the option to share material from your website on social network accounts, increasing the visibility and impact of your content.
Tools used in Audience report and monitoring
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04
Audience Research
Discover valuable insights and gain a better understanding of your audience through in-depth audience research.
Audience research is a systematic exploration aimed at collecting essential data about a brand’s current and potential customer base. This comprehensive process involves gathering insights into the demographics, behaviours, preferences, and needs of the audience. By delving into these aspects, businesses gain a deeper understanding of their target market and ideal consumers. This knowledge serves as a foundation for developing tailored marketing strategies, crafting compelling messaging, and creating products or services that resonate with their audience. Essentially, audience research enables companies to make informed decisions and better connect with their customers.
There must be a well-organized plan in place to conduct audience research efficiently. Without it, chaos can quickly ensue.
1. Establish Your Goals and Objectives
Clearly state your goals for doing audience research. Ascertain the precise information you require to guide the creation of new products or marketing campaigns. The best approach to doing market research is to prepare ahead before you start. Having a list of the main aims and objectives you wish to achieve is beneficial.
2. Determine Who Your Target Market Is
Without an audience—you guessed it—audience research is useless! However, selecting the appropriate audience is crucial in this situation. You won’t succeed if you do research with the wrong target audience.
Think about things like:
- Demographics: location, gender, and age
- Psychographics: values, interests, and way of life
- Behaviors (purchase patterns, internet usage)
3. Choose Your Methodology and Conduct Fieldwork
To conduct audience research, start by utilizing secondary data from relevant publications, industry reports, and market research studies. This will provide valuable insights before generating your data. Additionally, consider conducting online surveys using platforms like Google Forms or SurveyMonkey to gather detailed information directly from your audience. If you prefer a more intimate approach, organize focus groups with representatives from your target audience. These small group discussions offer valuable feedback and insights into customer opinions and preferences.
4. Think, Do, Repeat
After gathering your data, it’s time to arrange and examine it. Look for recurring themes and connections in the input throughout this period. This kind of study is not something that can be done once and done. Keep an eye on your audience to be informed about any pertinent developments so your brand can adjust as necessary.
Because they belong to the demographics you want, you can be sure that the campaign or claims you have made are directly relevant to your target audience, which is one of the key advantages of audience research. As a result, you can be confident that the target market will like, say, the product or service you are offering or have updated. You may validate the opinions, feelings, and broad concepts of your audience by doing audience research. Keeping your connections with customers intact is essential, and audience research gives you the input you need to satisfy their demands. The variety of audience research approaches is that you may entirely customize the study to meet your needs. You may get more specific information by visiting for qualitative research methods.
Tools used in Audience Research
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05
Lead Generations
Boost your sales funnel and grow your business with lead-generation strategies.
Any individual who expresses interest in a company’s goods or services is considered a lead.
After initiating contact (by providing personal information for an offer, trial, or subscription), leads usually get communication from a company or organization rather than a cold call from someone who bought their contact information at random. Assume for the moment that you complete an online survey to get additional information about automobile maintenance. You get an email from the car business that made the survey a day or two later. This procedure is significantly less invasive than receiving an unexpected call. Business-wise, the data the car firm has about you from your survey answers enables them to tailor that opening.
The process of drawing potential customers to your company and piquing their interest via nurturing is known as lead generation. The ultimate aim is to turn a lead into a paying client. Job applications, blog articles, discounts, live events, and online material are a few avenues to create leads. These lead generators are just a handful of the lead-generating techniques you may employ to draw in prospective clients and direct them to your offerings.
When an individual from outside the marketing field inquires about my work, I am unable to just respond, “I produce content for lead generation.” I would receive some perplexed stares.
Instead, I reply, “I try to come up with original ideas to draw customers to my company.” I want to give them ample treats.
The shift from stranger to customer is far more seamless when someone expresses a genuine interest in your company. You use inbound marketing to improve this shift. By matching the demands of your target audience, inbound marketing is a strategy to draw in devoted clients. The foundation of an effective inbound marketing strategy is the creation of customized marketing experiences through insightful content, which promotes client engagement and growth. The second phase of the inbound marketing approach is lead creation. It happens once you have drawn in visitors and are prepared to turn them into leads for your sales force.
Tools used in Lead Generations
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06
CRMS
Simplify customer interactions and strengthen customer relationships with comprehensive CRM solutions.
A system called customer relationship management (CRM) allows you to keep track of every encounter your business has with both present and future clients. Improving connections is the easy way to build your business. CRM technology helps businesses increase profitability, manage operations, and maintain client relationships.
The term “CRM” typically refers to a CRM system, which is a piece of software that keeps track of all of your contacts with prospects and customers. This might entail talking with customers on the phone, sending emails for marketing, and more.
CRM software is appropriate for businesses of all sizes and sectors. The information helps small firms, which frequently have to do more with less, startups seeking to be quick and effective, and giant corporations that need to simply watch consumer behaviour in one location and share information across departments. CRM systems may be useful in any business, or even for non-profits, if you interact with customers and your staff needs access to customer data. Almost every department in your business, including sales, service, IT, marketing, and more, may profit from customer relationship management software. It’s not as hard to get started as you would imagine, whether you want to start small or large.
The commercial world has grown more complex. Less than 30% of the over 1,000 applications that the average organization employs are interconnected. Your business must be focused on your consumers and supported by the appropriate technology if it is to stay competitive. Obtaining current, trustworthy, and useful information, however, can be challenging. How do you turn the numerous data streams that come in from social media, marketing, sales, and customer support into actionable business intelligence?
Naturally, with a CRM system. These are only a handful of the factors that make a CRM crucial for your company.
1. Only source of reality
A clear, cohesive customer profile may be obtained using customer relationship management software. It consists of a single, easy-to-use, safe, and customizable dashboard that includes a client’s purchase history, order status, unresolved customer care concerns, and more.
2. Savings on costs
One source of truth is advantageous to more than just clients. It helps businesses stay focused on tasks that generate money and are organized. As sales teams visit with customers, speak with prospects, and gather important data, they produce a deluge of data.
3. Connecting each of your groups
By exchanging information that facilitates teamwork and makes everyone’s job simpler, a CRM unites your teams. Marketers, for instance, may employ data-driven campaign management and customer journey leadership by utilizing CRM technologies. CRM software gives you access to each lead and opportunity and displays a clear route.
4. Using AI to boost productivity
Integrating CRM with AI’s capabilities can yield some of the largest benefits. By doing this, you can rapidly compile all of the information you have about a client and utilize it to personalize each engagement. Every employee is much more knowledgeable and productive when they possess this degree of expertise. It gives them the knowledge they need to anticipate things like quarterly sales goals, e-commerce sales, and the ideal time to send out marketing emails with more accuracy.
Tools used in CRMS
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07
Data visualization
Easy-to-use data visualization tools to turn complicated information into actionable insights.
Information and data are represented graphically in data visualization. Data visualization tools offer an easy-to-use means of seeing and comprehending trends, outliers, and patterns in data through the use of visual components like as charts, graphs, and maps. It also offers a great means for staff members or company owners to communicate facts to non-technical audiences.
To evaluate vast volumes of data and make data-driven choices, data visualization tools and technologies are crucial in the Big Data environment.
Colors and patterns catch our attention. Red can be distinguished from blue and squares from circles with ease. Everything in our society is visual, from TV and movies to ads and art. Another type of visual art that captures our attention and holds it is data visualization. A chart allows us to easily identify patterns and outliers. We assimilate information quickly if it is visible. It’s a narrative with a goal. A visualization can be far more useful than a large spreadsheet of data if you’ve ever gazed at one and failed to find a pattern.
Additional benefits of data visualization are as follows:
- Information is exchanged with ease.
- Investigate opportunities in a participatory manner.
- Make linkages and patterns visible.
Data visualization is important because it makes data easier to view, interact with, and comprehend. Regardless of complexity, a well-chosen representation may put all parties in agreement, even those with varying degrees of experience. It is difficult to come up with a professional sector that doesn’t gain from improving the understandability of data. Understanding data is useful in all sectors, including education, sports, government, finance, marketing, history, consumer products, and services industries. It is especially beneficial in STEM fields.
Tools used in Data visualization
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08
Customer Services
Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment
Customer service is the assistance you provide to your clients to make their interactions with you simple and pleasurable, both before and after they purchase and utilize your goods or services. Providing outstanding customer service is essential if you want to keep clients and expand your company. Customer service nowadays extends much beyond the conventional phone support representative. It may be accessed through social media, text messaging, online, and email. Also, a lot of businesses offer self-service assistance, enabling clients to look for solutions on their own whenever they choose, day or night. Customer service is a crucial component of the commitment your company makes to its clients; it goes beyond simply giving them answers.
To compete successfully, customer service is essential.
Previously, individuals made their business decisions based on factors like pricing or the kind of goods or services a company provided, but these days, customers are frequently motivated by their whole experience.
“Now, 89% of businesses anticipate that customer experience will be their primary differentiator in the market.”
An outstanding customer experience is largely dependent on excellent customer care, particularly when your team goes above and beyond just responding to issues and starts to anticipate them. Support representatives may create memorable experiences that help you stand out when they are given the freedom to go above and beyond for clients or when they have access to a help desk solution that makes it simple for them to cross- or upsell pertinent services.
In addition to increasing revenue and decreasing attrition, excellent customer service also improves the customer experience.
Excellent customer service can:
Increase customer loyalty: Strong customer connections are fostered by excellent customer service. Customers are more inclined to stick with your company if they feel respected and appreciated.
Boost sales: Consistent buyers are more likely to make more purchases and gradually increase their spending. Additionally, they are more likely to produce favourable evaluations and encourage word-of-mouth advertising. This might bring in more clients and raise brand recognition.
Cut expenses: Your company may cut down on “customer churn,” or the number of customers that depart, by offering excellent customer service. Lowering customer turnover can contribute to total cost savings since acquiring new customers is typically more expensive than keeping existing ones.
Tools used in Customer Services
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09
Ecommerce
Transform your E-Commerce business with our all-in-one E-Commerce solutions designed to boost sales and improve customer journeys.
Online trade of products and services is known as “electronic commerce,” or e-commerce. An expanding number of tangible commodities, digital items, and services may be bought and sold electronically by individuals and companies thanks to the Internet. Some companies just provide their products online, while others utilize it to boost sales through other channels. In any case, e-commerce is growing and has the potential to be successful.
E-commerce facilitates online transactions by establishing a connection between buyers and suppliers. It can take on various shapes and functions in a variety of ways. An outline of the procedure may be found here:
- The vendor selects online platforms for sales, such as a website or social media accounts, and advertises goods and services for sale.
- After finding the goods or services, customers submit orders.
- The computerized exchange of goods and services through payment methods such as digital currencies or credit cards is made possible by a payment processor.
- A paper receipt and a confirmation email or SMS are sent to the consumer.
- If the transaction is for goods, the seller ships the items and emails or texts the consumer with a tracking number. Should the transaction be for a service, the service provider can reach out to schedule and complete the service.
Online transactions are made possible via the combined efforts of several e-commerce tools and technology. Technically speaking, the transaction may be reliant on supply chains, data, warehousing, logistics, and other systems and procedures.
The ease of shopping via computers, phones, tablets, and other devices is provided by e-commerce. To locate what they’re looking for, people browse websites, social media pages, and other online resources. E-commerce enables entrepreneurs, startups, small and medium-sized enterprises, and major merchants to reach a global client base. An online store may be a company’s only source of income, or it may be a component of a multi-channel marketing plan. For instance, a sizable physical store may decide to use an internet sales channel, or a business owner may use social media platforms like Facebook, Instagram, or Pinterest to market a limited quantity of handcrafted items to a niche market.
Social media commerce is an additional example of e-commerce. Certain websites—like Facebook—allow online transactions. Social media commerce also includes companies that make all of their money from their social media presence or company owners that use social media marketing strategies to augment their revenue.
Creating your website or opening a store on a well-known selling website are two other methods you might become involved in e-commerce. To represent your brand on the Amazon shop, for instance, you can set up a storefront.
Tools used in Ecommerce
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